Marketing
Corporate videos are the business cards of the digital age—they give people a quick snapshot of who you are and what you do. They’re a must-have for a company today, helping you impress clients, train your team, and highlight what your brand is all about.
But if you’ve seen too many corporate videos recently, you’ve probably noticed a lot of them are way too similar: there are always people in conference rooms pointing at generic charts and some corporate nonsense written on the whiteboard. To help you break these clichés and create something powerful instead, we’ve collected a list of 13 best corporate video examples for inspiration.
What is a corporate video?
Corporate videos are a form of video marketing content businesses create to communicate their brand, products, or services. From promos to training videos, these clips can serve a variety of purposes, from introducing new products to showcasing company culture to even training employees. Unlike your typical TV commercial, corporate videos aren’t just about selling; they’re about connecting. They aim to engage the audience by telling a story, sharing valuable information, or highlighting the unique aspects of the company. To help you get started, you can repurpose one of our many commercial video templates to fit your specific goals.
Be it a behind-the-scenes look at the office, a product demo, or a message from the CEO, the goal is to create content that offers value to both internal and external audiences.
Why are business videos so important?
Business videos play a key role in today’s marketing and communication strategies. They’re not just a nice-to-have; they’re a must-have. Videos allow companies to share their message in a way that’s memorable and easy to digest.
Whether you’re looking to attract new customers, retain existing ones, or simply build brand awareness, video content is one of the most effective tools at your disposal. Beyond visuals and sound, business videos help humanize your brand, making it more relatable and trustworthy.
Plus, with the rise of social media and video-sharing platforms, your business videos can reach a wider audience than ever before, driving engagement and boosting your brand’s presence online.
13 of the best corporate videos
1. KFC: Hand Cookin’
We love KFC, not just because it’s so finger-licking good but also because it gave us one of the best corporate videos on our list. KFC is a great example of how you can mix beautiful animation with beautiful poetry to create the ultimate video that both your employees and customers will love.
In a smooth flow, its animation shows how exactly KFC makes its chickens, and when we say smooth, we mean it; your eyes will be glued to the screen for an entire minute as each scene transitions to the next. On top of that, KFC reinforces the animation rhythm with the rhymes in its script, which makes the entire video mesmerizing.
2. How to Make Kurzagest Video in 1200 Hours
Another great animated video for business is the one made by Kurzagest, a channel famous for creating mind-blowing animations. In this “How to make a Kurzagest video in 1200 hours,” Kurzagest walks us through all their creative stages of animation making, showing us exactly what it takes to create a beautiful animation that viewers will love.
This video could be a perfect demo video to show to new employees and give them an understanding of the workflow in the team. It also serves as a great animation for everyone who is simply curious about how exactly Kurzagest’s iconic animations are made. Don’t worry, though; your animated explainer videos don’t have to take 1200 hours to create; you can make one in a couple of minutes using tools like Renderforest’s AI animation generator. It’s one of the best free animation software for a good reason.
3. Twitter Flight School
Twitter’s Flight School video is a masterclass in how to make corporate videos engaging and effective. As you’d expect from a tech giant, they know how to sell their product in a way that’s both informative and fun. This particular video introduces Twitter Flight School, an educational platform designed to help users better integrate Twitter (now X) into their work. The video keeps things fast-paced and visually appealing, using a paper airplane to guide viewers through the content. What stands out is how the animation syncs perfectly with the script, making the message clear and compelling. Even if you’re already familiar with Twitter, the fast-paced video leaves you curious about what more you can make of the app. It’s a great example of how pacing, visuals, and a sharp script can work together to create a video that gets the message across in the most creative way possible.
4. Microsoft 365: Free to be Free
Microsoft 365’s “Free to be Free” video is a perfect example of how to keep things short, sweet, and engaging. This animated corporate video skips the usual voiceover and opts for on-screen text captions to highlight its key messages. It’s a clever move, as it lets the visuals do most of the talking. The animation is a mix of cut-out and 3D elements, giving the video a dynamic feel that keeps you hooked from start to finish. The upbeat audio track adds to the overall vibe, making the video not just informative but genuinely enjoyable to watch. It’s a great reminder that corporate videos don’t have to be boring; with the right blend of creativity and simplicity, they can be both effective and entertaining.
5. What is GitHub
Another one of the best corporate videos we can think of is “What is GitHub.” It demonstrates—you guessed it—what GitHub is in an entertaining way. It mixes different animation styles and creates an easy-to-follow story narrative. This is one of the corporate videos that mixes the product explainer style with a story and ends up with a great video for a business that both informs and entertains its viewers. It also shows us that you can mix different animation styles together to highlight different aspects of your product and make your video project overall more visually appealing.
6. What is Slack?
Clean, clear, and to the point: this is what Slack’s corporate videos look like, and we’re here for it. This is a great example to remember if you want to demonstrate your product in your business videos. Minimalism is often the way to go. And before you tell us that this is a more boring way to approach corporate videos, trust us: Slack knows how to have fun with its promotional videos, and it proved it to us when making a musical out of its meeting feature.
It’s all about knowing what style to use and when. And if you need to explain your product to your team and new hires, it’s okay to be direct and to the point. You can always go crazy with your promotional videos.
7. What is Notion
Another very similar corporate video is the one made by Notion. Again, Notion goes with a very simple script and a clean product demonstrating animation to help you understand how their product works. As you can see in these types of corporate videos, they don’t overwhelm you with promotional language, yet they hint at what their product is here and there.
Notion starts with the line, “We all crave clarity and organization.” These two words are at the heart of their brand, so it was a perfect decision to start with this exact line. So, try to identify what your brand is all about and incorporate that concept in your company videos.
8. Life at Notion
On to “life at X” type of videos—these company videos that center around showing how life is at the specific company are very popular kinds of videos to show to your employees and new hires. They are the kinds of corporate videos that you can also show to your potential hires to motivate them to apply and work with you.
In this company video, Notion shows us how fun it is to work at its office. It highlights its creative office spaces, interviews its employees, and introduces you to the company culture so that you get a sneak peek of what it would be like to work there. While this mainly targets potential and new hires, it can also highlight your brand’s core values to customers and make them feel more connected to your product overall by knowing who works behind the scenes.
9. A Day of a Customer Success Manager at monday.com
“Oh Mother Man moment,” is defined as an uncontrollable excitement you get when a monday.com has your back. Now, you can’t tell us this isn’t genius. Monday.com shows you how their customer success manager manages to get the client to an “oh mother man” level of excitement—which, by the way, is accompanied by two planets crashing into each other. Yes, it is a pretty simple editing decision, but the truth is, it works.
You’ll watch the monday.com video—and may Notion forgive us—with way more enjoyment as they mix their video footage with bold text overlays, animations, planets crashing into each other, product demos, and fun little jokes. That’s why we also get an “oh mother man” reaction, but this time not to their product, but to their corporate video.
10. Life at Duolingo
We love Duolingo, especially when it’s not threatening to abduct our family if we don’t keep our daily lesson streak. So, we decided to show you how Duolingo approaches its “life at” corporate videos by introducing you to its entire team. Again, they give us a glimpse into the lives of different employees, with each one sharing their own experiences and what they love about their work.
This laid-back approach not only makes us feel more connected to the brand but also inspires potential employees to imagine themselves as part of the team. By showcasing the diverse voices behind the app, Duolingo creates an inviting atmosphere that says, “Hey, this could be you too!” It’s a fun and effective way to highlight their unique culture and draw in talent that resonates with their values.
11. Duo Work Day
Let’s circle back to the animated world for a second. This one, for instance, shows us how Duo works hard to keep everyone’s language streak up. Not only is this, in a way, a cartoon on its own, but it also manages to show us the features of the app in a creative way.
This is a great type of video businesses can show during their onboarding to make new employees share a laugh and get to know the product for a bit. Just like a lot of other corporate videos, these types of animated videos for business can also serve as promotional videos.
12. The Truth Is Essential: Life Needs Truth
The New York Times shows us how to stay classy with your corporate videos. Their “Life Needs Truth” video is minimalistic, with powerful visuals from their own journal. This is a great example to keep in mind when you’re trying to decide what style to choose for your company videos. The best corporate videos don’t just repeat whatever is trendy at the moment; they mirror your brand and your values.
The New York Times philosophy is to bring the truth to life, so an overly fast-paced, overstuffed animation would not match their brand. That’s why all they have in the video is simple animated text that feels like someone’s typing it, and good photo and video journalism highlights are accompanied by a great audio track and even greater sound design decisions. Ultimately, it’s a good source of inspiration.
13. The Story of Netflix
To avoid ending on an overly serious tone, let’s Netflix and chill for a while. Who else can teach us how to make engaging videos if not Netflix? In their 25th anniversary “The Story of Netflix” video, the streaming powerhouse walks us through its history, showing us where it all started. Packed with fast-paced animations, fun puns, and, of course, segments from our favorite shows, Netflix’s corporate video shows the product, tells the story, and keeps us all hooked at the same time. It explains to you exactly why Netflix got so popular while also showing you what their goal was along the way. This is a great example of a corporate video to learn from, both production and script-wise. But then again, of course it is; it’s made by Netflix, after all.
What makes a great corporate video?
Creating a corporate video that stands out isn’t just about fancy animations or catchy music—it’s about capturing the essence of your brand and telling a story that resonates with your audience. Whether you’re aiming to introduce a new product, showcase company culture, or simply entertain, certain key elements can elevate your video from good to great.
Storytelling
At the heart of every memorable corporate video is a compelling story. You’ll want to create a narrative that viewers can connect with. Look at KFC’s “Hand Cookin’” video—it takes us on a smooth, poetic journey that’s hard to forget. Good storytelling makes your video more than just an advertisement or intro video; it turns it into an experience viewers want to share.
Quality
Quality is non-negotiable when it comes to corporate videos. This means high-definition visuals as well as crisp audio, seamless animations, and professional editing. Take Netflix’s “The Story of Netflix” video as an example. The fast-paced animations, flawless transitions, and attention to detail showcase a level of quality that’s expected from a brand of their caliber. Remember, a well-produced video reflects your brand’s professionalism and commitment to excellence.
Audience engagement
Your video should do more than just inform—it should prompt the audience to interact. A great way to achieve this is by using interactive elements or creating content that encourages viewers to think, laugh, or feel something. The “How to Make a Kurzgesagt Video in 1200 Hours” is a great example of this, as it pulls viewers in by showing them the intricate process behind their iconic animations. When your audience is engaged, they’re more likely to remember your message and share your video.
Alignment with brand values
A successful corporate video should be a mirror of your brand’s core values. The New York Times “Life Needs Truth” video does this brilliantly by using minimalistic visuals and powerful text that echo their commitment to journalism and truth. When your video matches your brand’s values, it strengthens your brand identity and builds trust with your audience. Make sure your video speaks to what your brand stands for and what your audience cares about.
Simplicity
Sometimes, less is more. A simple, straightforward video can be just as impactful, if not more so, than one filled with flashy effects. The “What is Slack?” video is a prime example, delivering a clear message with minimalistic animation and a direct script. By focusing on simplicity, you can make sure your key message doesn’t get lost in the noise.
How to make a video for business with Renderforest
Creating a video for your business with Renderforest is easy. Let’s go over the process using one of our corporate video templates as an example.
Choose a template
First things first, you’ll want to start skimming through the video templates on our list. To make your search easier, we suggest narrowing it down to corporate video presentations, which are perfect for business videos. Renderforest offers a ton of options, so you’re sure to find one that fits your needs. For this guide, we’re choosing the Company Presentation Toolkit. It’s a great template for showcasing what your brand is all about.
Select scenes
Next up is selecting the scenes. This step is about making sure your video flows the way you want it to. You can manually pick and arrange scenes to tell your story just right. If you prefer a head start, Renderforest also provides a pre-arranged timeline to get you started, so you can skip straight to the fun part: customizing.
Customize
Here’s where the magic happens. Renderforest’s video editor lets you tweak pretty much everything. Add your logo, switch up the text, play around with fonts and colors, and even change the video theme to match your brand’s vibe. You can also add background music or a voiceover. For those who prefer the easy route, there’s an AI text-to-speech feature that’ll narrate your video for you. Oh, and don’t forget to slap a watermark on there to keep things professional. When you’re done, preview your masterpiece to make sure it’s just right.
Export and share
Finally, it’s time to share your video with the world. Renderforest lets you export in different qualities, like HD or 4K. You can download the video to your device or share it directly via a unique link. Posting it on social media or embedding it on your website is also easy.
Aside from manually selecting scene flow, Renderforest also offers an AI video generator that can generate an entire animated video using a simple idea prompt. To try it, just pick the AI flow and start experimenting.
Making videos for business
Corporate videos are a great way for businesses to demonstrate what their brand is all about. They can be used for both internal and external purposes, and if you make a really good one, it can do wonders for your brand. Funny commercials are one way to connect with your audience and give your business a more human outlook. With the corporate videos above to inspire you, you can create a one-of-a-kind clip for your next video project that both your employees and customers will love. Trust us—it’s an investment that will pay off.
Related reading:
- The only video marketing guide you need in 2024
- How to make a video ad in 3 steps
- 21 promo video templates for effective marketing
Corporate videos FAQ
What are corporate videos?
Corporate videos are short films businesses make to showcase their products, services, or brand. They can come in handy for marketing, training, or even internal communication. These marketing videos help tell your company’s story in a way that’s easy to understand and remember. You can have them on your company’s website, on social media, or in presentations. The goal is to grab the audience’s attention, build trust, and make the brand stand out. Be it a product demo, an explainer video, or a behind-the-scenes look at your team, corporate videos are a great way to connect with people—and a must-have in your marketing strategy.
How do you make corporate videos?
Making your own corporate video is easier than you might think—no need for a corporate video production company. Start by planning what you want to say and who your audience is. Then, choose a video template or style that matches your brand. You can use online tools like Renderforest to make the process smooth. Add your logo, edit the text, and choose colors that match your brand. Don’t forget to pick the right music or maybe a voiceover. Once you’ve customized everything, preview your video, make any final tweaks, and then export it in the video format you prefer. You can share it on your website, social media platforms, or with your team.
