70+ Google Search Statistics to Know in 2024

What are the crucial Google search statistics to know for 2024? With over 6 billion daily searches, Google is considered to be the most popular search engine in the world.

Whether you’re someone who wants to optimize a website for search engines or just get the most relevant search results, these statistics promise not to leave anyone indifferent. 

Let’s get through to some of them!

Did you know that “Don’t be evil” was Google’s unofficial slogan? It originated from Google’s code of conduct. They changed their slogan but still keep this as the final line: “And remember… don’t be evil, and if you see something that you think isn’t right – speak up!”

Nooglers, Dooglers, or Gayglers, those are some of the names of Google’s 102.000 employees. Seems like they really love their employees to categorize them based on their interests.

Ok, let’s hold on here to keep your interests up! With the help of our infographic, you’ll get to know about the most interesting Google search statistics that help to understand the world’s biggest search engine better. Let’s dive right in!

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Google Search Statistics

General Search Statistics

• Google has a market value of $1 trillion
• It has 92.26% of the search engine market share worldwide
• Google properties own 87.96% of all searches
• Google receives 2.5 trillion searches per year
• Google receives over 80.731 searches per second on any given day
• 95.65% share of the global mobile search traffic belongs to Google
• Its share of the global desktop/laptop search traffic is 87.35% 
• Every year the total volume of Google search grows by 10%–15%
• An average person conducts 3 – 4 searches every single day
• 8% of search queries are phrased as questions
• 20% of searches in the Google app are done by voice
• The majority of Google search users is 18 – 44 years old 
• 15% of all searches have never been searched before on Google
• 46% of all searches on Google are seeking local information
• 97% searched online to find a local business  
• The top 3 Google search results receive 75.1% of all clicks
• Moving up one spot in the Google Search first page results improves a website’s click-through rate by almost 30.8%
• 92% of searchers will pick businesses on the first page of local search results
• The average click-through rate for the first position on a Google search query is 31.73%
• The average click-through rate for the first search result on mobile is higher than that of desktop, at 32.54% and 25.10% respectively
• 66% of distinct Google search queries result in one or more clicks. 34% of searches result in no clicks
• 18% of searches lead the searcher to change their query without clicking on any result
• 50% of the searches in Google are at least 4 words long
• Only 0.78% of users check the second-page results
• Having a question as a title helps to have almost 14.1% higher CTR
• Google has indexed hundreds of billions of web pages. The index is about 100.000.000 GB large
• URLs with a keyword have 45% more CTR than URLs without it
• 57% of users will abandon a page if it takes more than three seconds to load
• The average Google search session lasts just under a minute
• 75% of the US population uses Google (including visitors using VPN servers based in the US)
• Google generated 62% of all core search queries in the US
• Google has a market share of 96.2% in Brazil
• Google Home’s smart speaker shipped 4.3 million of its devices in 2019

Google Employee Facts

• The company has 102.000 full-time employees
• 32% of the global Google employees are female
• The average annual salary for a Google employee is $175.988
• Google’s new employees are known as Nooglers
• Doogler: Googlers assign this nickname to employees who bring their dogs into the office, as well as the dogs themselves
• Employees who are members of the LGBT community (and their supporters) are known as Gayglers
• Google uses a web tool called foo.bar to recruit new employees based on what they search for online

Google Ads Statistics

• 55% of people clicking on Google search ads prefer those to be text ads
• For every $1 businesses spend on Google Ads, they make an average of $8 in revenue
• The average click-through rate in Google Ads across industries is 5.06% in the search network and 0.50% on the display network
• The average cost-per-click in AdWords across all industries is $2.69 for search and $0.63 for display
• 41.5% of all Google searches show Google Ads  
• Paid search ads receive 4 times more clicks than any of their competitors

Interesting to Know

• September 27 is the official birthday of Google. This year it’s 22 years old 
• Google owns 238 companies
• The first Google computer storage was built with Legos
• Co-founders Larry Page and Sergey Brin originally named Google “Backrub”
• The word “Google” has been derived from a mathematical term “Googol,” which means one with a hundred zeroes following it
• Google had tried selling itself to the Excite company for $1 million but was rejected
• Google owns common misspellings of its own name as well, such as gooogle, gogle and googlr
• ”Google” was added as a verb in the Oxford English Dictionary in June 2006
• There’s a rotated version of Google known as “Google Mirror,” which shows everything in a mirrored avatar
• Google’s logo wasn’t centered until 2001
• “Don’t be evil” is Google’s unofficial slogan
• Google acquired YouTube for $1.65 billion
• In 2013, 56% of internet users googled themselves
• 34% of near me searches done via desktop and tablets result in store visits
• The most searched topics on Google are related to translation, time, entertainment, shopping, and weather 
• Google considers over 200 factors before coming up with the best results for its users
• “What is my IP?” is the most-asked question on Google
• The top million keywords on this platform are only 25% of all Google searches
• “What is Area 51?” was the most popular “What is …” search of 2019 
• The top five Google searches in 2019 were “Disney Plus”, “Cameron Boyce”, “Nipsey Hussle”, “Hurricane Dorian”, and “Antonio Brown”
• If you search for “askew” in Google, the content will tilt slightly to the right
• Google helps in pronouncing massive elements if you type “=English” after searching for them in the search bar
• Dating and Personal Services advertisers drive the highest CTRs on paid Google results by turning over 6% of their impressions into clicks
• The “I’m feeling lucky” button costs Google $110 million per year, as it bypasses all ads 
• In March 2019, Google was fined $1.65 billion USD by the European Commission for abusive practices in online advertising
• Google’s hardware products will generate $19.6 billion by 2021

This information will surely help you out one way or another when dealing with Google. 

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Sources: HubSpot, WordStream, Internet Live Stats, Ahrefs