Marketing
It goes without saying that earning money on YouTube is possible. As a result of consistent and quality work, anyone can find success on YouTube. The only question is: how much do YouTubers make? Or, how much can you really make doing YouTube marketing?
There is no single answer for this, as it depends on many factors, including video views and subscriber base, income streams, ad revenue, affiliate programs, merchandise sales, and sponsorship deals.
Basically, how much money you are going to make on YouTube depends on your channel itself, your location, and how much time you are going to invest in it. On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary greatly, but most channels get 0.5 USD YouTube income per 1000 views.
Getting enough active subscribers and viewers in order to make money for a living on YouTube is not easy. If you want to know more about how much YouTubers make and how you can engage more people and make money on YouTube, keep reading because this article is all about it.
- How to make money on YouTube?
- How do YouTubers get paid?
- How much do YouTubers make per subscription?
- How much does YouTube pay?
- The best ways to make money on YouTube
- Who are the Top 10 Highest-Paid YouTubers?
- More frequently asked questions about how much do YouTubers make
How to make money on YouTube?
Making money online is convenient for millions of people to make money by monetizing their skills, resources, and talents.
Founded approximately 17 years ago and with over 1 billion hours of video watched daily, YouTube is the perfect place to start a video channel and try monetizing it. But when does youtube start paying you if you have just started creating your first videos for this popular video stream platform?
YouTube earnings are based on the number of views. But before you ask, “How many views do you need on YouTube to make money?” let us clarify that you don’t get paid for the video views but rather for how many views ads get.
Also, note that the YouTube Partner Program requires you to have at least 1000 subscribers before you’re eligible to monetize your YouTube channel. YouTube doesn’t pay for the number of likes on a video. However, the likes convince the YouTube algorithm to push a channel forward.
The average rate of the CPM is the average rate for 1000 ad views. To maximize your ad revenue, you need to build a loyal audience to have higher engagement and upload videos consistently.
To make money on YouTube, you need to follow YouTube Partner Program requirements. Here is a checklist for you to help you become eligible for YouTube earnings:
When does youtube start paying you? YouTube Partner Program Requirements
You can start a YouTube channel at any moment, but to succeed, it’s essential to have a plan and pay attention to the quality of your content from the very beginning.
Successful YouTubers usually start their video with an intro, which often becomes their trademark. There are many YouTube intro makers online that can help you to create a high-quality intro that will give your videos a professional look.
For a successful intro, you also need to have a logo that sets your YouTube channel apart. This can be achieved just as easily, with the help of logo maker or logo animation maker tools available online.
The direct way to earn money from your YouTube channel is by associating it with an approved AdSense account. However, not all videos are eligible for monetization. Make sure you meet video monetization policies and YouTube Advertising formats to use this service.
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How do YouTubers get paid?
Once you have more than the minimum amount (usually $100), your Youtube earnings will be transferred directly to your bank account on a monthly basis. In a few countries, Google AdSense issues checks, but they opt for direct deposits for most of the supported countries.
On YouTube, the secret to success is to make highly engaging videos that appeal to the people who may watch them. One way to capture attention is with a unique intro, like using a gaming intro maker to create a memorable opening for a gaming channel. Each view, like, and comment send a signal to the YouTube algorithms that your video is appealing, and as a result, YouTube will send more traffic to your channel.
Take JennaMarbles – one of the most popular YouTubers. With about 1.7 billion total video views, the net worth of the YouTuber is around $8 million.
Besides paying attention to the quality of your video content, you also need to optimize your channel to rank high on YouTube and improve your visibility. Research and learn more about how you can optimize your YouTube channel and write an attractive video description for it.
Promoting your YouTube channel and videos on the web is another way to increase views, which will transfer into an increase in income. Make sure to share your videos on your social media pages, and embed them on your website or blog: all of this will increase the number of people who will watch your video. Make sure to plan out all the details of your video marketing campaign. How much you will get paid on YouTube video channels depends on your efforts to publicize your channel.
Once you have created an active YouTube channel, you can apply to become a YouTube partner. If you’re granted a partnership, you can access a large variety of content creation tools and get an opportunity to win prizes based on the number of views you have.
You can apply for the membership anytime, but to make it to the top-rated partner programs, you should have accumulated 15k hours of video watch time over the last three months. In this case, YouTube starts to recognize your eligibility even before they check your application.
How much do YouTubers make per subscription?
If you wonder how many subscribers you need to make a good amount of money, you should know that it is not the number of subscribers that matters but the number of views.
Having more subscribers does not directly affect your YouTube income. The amount of money you can earn on YouTube depends on the number of views and daily engagement.
However, you should not underestimate the power of your subscribers as they help you grow your channel by commenting and interacting with the videos you upload.
In fact, the top youtube earners increased their view income due to the strong community and the high number of subscribers.
Why having a large and loyal audience is important, however, is that someone with 10,000 subscribers has a higher chance of getting 1,000 views than someone with 1,000 subscribers. When it comes to video advertising, advertisers pay only when people click on the ad or if they watch the video for at least half a minute. This means that if your video gets millions of views but no one clicks on the ads, you won’t make any money.
YouTube Analytics provides a wide range of reports and metrics for you to monitor the progress of your videos and channel. A variety of YouTube stats and reports, including Traffic sources, Watch time, and Demographics reports, are available. You can check the metrics both on a computer or your mobile device.
As you can see, the business model of YouTube is based on certain factors that affect the amount of money you can receive from this streaming platform. Some of them play a more crucial role than others when deciding the range of your YouTube earnings.
To help you get the most out of YouTube and discover the factors that affect your earnings more, you can have a look at the table below:
How much does YouTube pay?
How much YouTube pays mainly depends on the number of views you get from each video. As we’ve mentioned above, there are also many factors that affect YouTube earnings (the traffic source, the number of subscribers. etc.). However, once you choose the right niche and implement the right strategy, YouTube will pay you more than you can imagine.
As the co-author of “YouTube Secrets”, Sean Cannell, mentions, it is possible to get $500 a week from YouTube. If you are a beginner content creator, all you have to do is upload as many videos as possible, targeting your specific niche or target audience, and soon YouTube will start paying you for your efforts!
The best ways to make money on YouTube
YouTube view statistics keep you updated on your account earnings, and you will only get paid if you fully comply with YouTube’s payment threshold.
Another way to make money on YouTube is affiliate marketing. Although most affiliate marketers don’t put enough effort into this method, it’s an effective way to generate significant revenue.
Like most affiliate marketers, you may be using static blogs to drive traffic to affiliate links. YouTube allows supplementing this with an active channel that can be a primary catalyst. This is one of the ways many YouTubers make money with.
Another way to make money on YouTube is Super Chats and its addition to the YouTube tools, the Super Stickers. These paid features allow the viewers to highlight their comments during a YouTube live or video premiere. This allows the viewers to support their favorite creators and can result in a significant boost to the number of money YouTubers make. You can learn more about the features of each tool here.
Source: CNET
Another way YouTubers with a large following generate revenue on the platform is by producing their own merchandise. If you spend enough time researching famous YouTubers, you will notice that they produce merchandise in their niche. Jeffree Star, with his cosmetic line and famous tutorial videos, is a very prominent example of this.
The internet is gradually moving toward videos as the major form of content, and taking this step will put you ahead of the competition as a content creator.
Who are the top 10 highest-paid YouTubers?
We already know the basics of monetizing your YouTube channel. But how much do YouTubers make? Let’s take a look at the list of 10 highest-paid YouTubers of this year for a better idea of how much it is possible to make on YouTube.
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Preston Arsement – $16 million
Preston Arsement creates gaming-focused content on YouTube. He started out creating content about Minecraft. Now, he runs several Minecraft servers. Last year, he was one of the highest-paid YouTubers, with an income of $16 million.
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Logan Paul – $18 million
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Dude Perfect – $20 million
A team of 5 men known as Dude Perfect combines sports and comedy in one YouTube channel. The channel has more than 57 million subscribers and earned $20 million in 2020, the same amount as in 2019 and 2020.
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Ryan Kaji- $27 million
Starting in 2015 as Ryan ToysReview, Ryan’s World is a YouTube channel for children. Last year Ryan Kaji, the 9-year-old behind the channel, became the top earner on YouTube for the third year in a row, earning almost $30 million.
As of January 2022, Ryan’s World has over 32 million subscribers. In addition to his channel, Ryan now has clothing and toy lines and his own show on Nickelodeon.
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Nastya – $28 million
7-year-old Anastasia Radzinskaya was born in Russia with cerebral palsy. Nastya and her family have five family-friendly channels on YouTube, the biggest one of which is Like Nastya, with almost 97 million subscribers. The videos mainly feature Nastya and her dad playing with toys. The total number of subscribers of all channels surpasses 130 million. Through YouTube and her collaboration with toy and food brands, Nastya earned $28 million last year.
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Unspeakable – $28.5 million
Unspeakable can’t stop speaking about Minecraft, a famous video game that almost every child likes. He usually creates videos of himself playing Minecraft and other games and uploads them to his 20 million subscribers. The real name of Unspeakable is Nathan Graham, born in Houston, Texas. His videos are kid-friendly as he doesn’t use violence or harsh language.
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Rhett and Link – $30 million
Rhett and Link are the founders of a talk show “Good Mythical Morning,” where they taste unbelievable food combinations, such as mac and cheese sushi. The duo runs three other channels on YouTube, and according to Forbes, also acquired Smosh — another successful channel on YouTube.
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Markiplier – $38 million
Markiplier is the gaming channel of Mark Edward Fischbach. With more than 30 million subscribers, Markiplier is among the people with the most subscribers on YouTube. He started making YouTube videos in 2012. Aside from his “Let’s Play” series, he also uploads various comedy videos and vlogs, bringing him $38 million in the previous year.
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Jake Paul – $45 million
Jake Paul is a professional boxer who is currently using his YouTube channel to promote his boxing career. Jake has more than 20 million subscribers on YouTube and has earned more than $45 million thanks to his passion for sports and boxing. Jake won three bouts last year, becoming the favorite of many boxing lovers.
Jake isn’t the only famous YouTuber in his family. His brother Logan is also a famous Youtube creator. Both had been popular on YouTube for many years until Logan posted a video in 2017, which was filmed in a Japanese forest- a place where many suicides took place. Fans didn’t like this video at all. Their sponsors refused to work with them and YouTube demonetized both of them!
After so many years, both brothers are back on the list of highest-paid YouTubers, however, it seems that the 2017 video isn’t the only scandal they have.
In May, Paul’s older brother revealed during the last episode of imPaulsive that Paul invested in cryptocurrency and now he is poor!
This could be true as the crypto market had the biggest crash in recent months, and Bitcoin dropped by 25%. Besides that, he accused Joe Biden of the current crisis of the country and the crash of the crypto market, which doesn’t have anything to do with the president.
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MrBeast – $54 million
Jimmy Donaldson (MrBeast on YouTube) is one of the biggest YouTube stars known for his eccentric content, expensive concepts, and huge giveaways. Currently, he has over 97 million subscribers and 5 more YouTube channels.
He became the highest-paid YouTuber with $54 million, which is way more than last year’s number one; Ryan Kaji, with $29.5 million. He is now in the seventh position on the YouTube creators’ list.
One of his most interesting projects was MrBeast Burger. He had his app and menu, which allowed his fans to order his branded food from more than 1600 restaurants. MrBeast promoted his branded meals on YouTube for his more than 90 million subscribers. As a result, the restaurants sold 5 million sandwiches and they split the profit.
More frequently asked questions about how much do YouTubers make
Below you can find the most common questions people ask about YouTube earnings:
1. How much does youtube pay per view?
First, you need to make sure that your YouTube channel is monetized and has ads running on the videos. If you skip this step, YouTube will not pay you for views. On average, this streaming platform pays $0.18 per ad view. However, you will need to have 1000 views initially to receive your first payment from YouTube.
2. How much do YouTubers make a year?
As you’ve noticed from the list of the highest-paid YouTubers, content creators do make a healthy income on YouTube. However, the received amount varies greatly. The latter depends on the click-through rate (CTR) and the viewed videos per day. For instance, if you have around 20.000 views each day with an average CTR of 50%, you will earn $10.000-$18.000 a year.
3. How much money is 1 000 views on YouTube?
You can start making money on YouTube only after having 1000 views. It may not be a lot but it’s definitely a great start for your content creator career on YouTube. Keep in mind that Google pays out about 68% of AdSense revenue. Accordingly, for every $100 the advertiser pays, the content creator gets $68 from Google. YouTube channel usually gets $18 per 1000 ad views, which is equal to about $5 per video views.
4. How much does YouTube pay you for 1 million views?
It would be great to have exact numbers of how much youtube pays for 1 million YouTube views but it actually depends on many factors, like the type of content you create, the number of subscribers, etc. The average pay for 1 million views usually falls between $2000 and $3000 in case you also implement ads on your videos. If you want to find out your average income from YouTube, you should weigh the CPM and CPC as factors with the help of online YouTube calculators.
5. Who is currently the richest Youtuber?
MrBeast leads the list of top YouTube earners, becoming the richest YouTuber in the world now. His YouTube earnings reached $54 million in 2021!
Conclusion
You are not skeptical now, are you? None of these people became famous in one day. Their success and YouTube earnings are a result of constant hard work and dedication to creating high-quality content regularly. You, too, can create unique videos that will bring you a loyal audience and success and help you earn money on the platform. Why not? One day, you might become the richest YouTuber in the world! Work hard, dream big, and become successful. In some cases, all it takes is one viral video—and you can create one in minutes using tools like YouTube Shorts templates.
Need some inspiration for your first YouTube video? Check out this article, where we share First YouTube Video Ideas you can use for your video production.
